Chase, a subsidiary of JP Morgan Chase, is planning to open about 90 new branches in California and adding more than 1,200 new jobs to better serve California bank customers in 2010.

Chase provides branch banking services, online and mobile banking, investments, credit cards, and mortgages and other loans to 14.5 million consumers and small businesses in the state. The new branches will extend Chase’s network to more than 800 bank branches and almost 3,000 ATMs across California.

Chase will open more than 35 new branches in Northern California and almost 50 new branches in Southern California. This breaks out to more than 10 branches in Sacramento, San Francisco, Los Angeles and San Diego counties while adding a significant number in Orange, Kern, Ventura, Riverside and San Bernardino counties.

The bank already has begun opening 13 new full-service bank branches in Stater Bros. Supermarkets in San Bernardino, Riverside and San Diego counties.

Pablo Sanchez, who manages Chase’s branch network in the Western US, said: “California is an important and growing market for Chase and we will continually invest in the people, facilities and technology needed to serve California consumers and businesses well. This will create many jobs, including construction workers to build the branches, vendors to provide services to Chase and, most importantly, branch employees to help our customers with their financial needs.

“Our 10,000 branch employees in California – including personal and business bankers, mortgage officers and investment specialists – help families manage their money and work to help them realize their financial goals.”