Chase Card Services, a division of JPMorgan Chase & Co, and InterContinental Hotels Group (IHG), have launched a new credit card product designed by frequent travelers, the Priority Club Select Visa Card.

The Priority Club Select Visa Card was specifically developed using direct feedback from consumers through a private online community comprised of members of IHG’s loyalty program, Priority Club Rewards, who are also Priority Club Rewards Visa cardmembers.

According to Chase Card Services, the Priority Club Select Visa Card will automatically offer each cardmembers a free hotel night certificate good at more than 4,400 IHG hotels worldwide on each account anniversary. An ongoing automatic 10% point rebate on all point redemptions will be provided exclusively for cardmembers.

The card will also offer Gold Elite Status for the life of the card, to provide cardmembers facility to late check-out at certain properties, Priority Check-In benefits.

Chase Card Services will offer cardmembers two points for every $1 spent on eligible gas, grocery and dining purchases; five points for every $1 spent at any one of IHG’s hotel properties; and one point for every $1 spent on all other purchases.

Lincoln Barrett, vice president for guest marketing and alliances at IHG, said: “We’re constantly looking for ways to enhance member benefits of our hotel loyalty rewards program. Leveraging conversations through our private online community, ultimately delivered a product that will get our members to their travel rewards even faster than ever before and we know they’ll find significant value in that.”

Tony Glover, senior vice president at Chase Card Services, said: “Our goal was to create a card that delivers the strongest possible value to Priority Club members. Customers are our best resource, so we listened to them. Their candid feedback helped solidify and prioritize features and benefits. The end result is the new Priority Club Select Visa Card – by delivering exceptional value, our intent is for this new card to be first-in-wallet for our customers.”