Commonwealth Bank announces new strategic partnership to offer consumers and businesses new online choices in the prepaid card industry


Commonwealth Bank partners with gift card disrupter Karta. (Credit: Commonwealth Bank of Australia.)

Commonwealth Bank has announced a new strategic partnership with gift card disrupter Karta to revolutionise the gifting experience for consumers and businesses.

The partnership will include CBA investing new capital in Karta in exchange for a 20 per cent shareholding in the Australian-based company.

Karta is a start-up gift card platform developed by a team of gift card and payments experts. Karta brings together technology and gifting experiences to simplify gift cards for consumers and businesses.

The partnership with Karta strengthens CommBank’s Shopping offering following the Group’s investment in online shopping hub, Little Birdie, earlier this year. CBA’s Shopping offering also comprises its 50-50 joint venture with Klarna Australia and the bank’s cashback program, CommBank Rewards.

Kate Crous, CBA’s Executive General Manager, Everyday Banking, said: “Shopping is an area where consumers expect more sophisticated offerings and experiences.

“We want to reimagine the shopping experiences for Australians. Simplifying the purchase, delivery and use of gift cards and enabling more businesses to participate in this market will enable CBA customers to better support businesses they love.

“Through our new partnership with Karta, we will revolutionise gift cards as we know them by allowing consumers to purchase a gift card from any participating business, gift it electronically to anyone, anywhere. And their friend or loved one can redeem it from their digital wallet anytime.

“By bringing together our market-leading CommBank app, rich customer data and extensive business relationships, we can create more personalised shopping experiences for consumers and businesses. And we expect to continue to evolve our Shopping offering,” Ms Crous said.

Source: Company Press Release