Canaccord Financial, a Canadian full-service financial services firm, has rebranded its global wealth management division as Canaccord Genuity Wealth Management, which has operations in Canada, the UK, the Channel Islands, the Isle of Man, Switzerland and Australia.

Formerly known as Canaccord Wealth Management, renaming of the division is part of its global integration of all wealth management businesses on Canaccord’s platform.

The wealth manager said that the name change also supports the division with the brand of Canaccord Genuity, the company’s investment banking and capital markets division.

Canaccord Genuity Wealth Management (Canada) president John Rothwell said, "Our brand has changed to reflect the growing capabilities of our business, with our focus remaining squarely on our clients and helping them reach their financial objectives."

During the past two years, the company purchased Collins Stewart Wealth Management, the wealth management business of Eden Financial, and a 50% stake in BGF Equities.

Managing 16 branch offices in Canada and administering nearly $27bn of client assets across the globe, Canaccord Genuity Wealth Management delivers wealth management and brokerage services to individual investors through 178 teams of investment advisors.

Founded in 1950, Canaccord Financial manages two principal segments of the securities industry, including wealth management and global capital markets and operates in 13 countries worldwide, providing investment solutions, brokerage services and investment banking services.