BluePay, a credit card processing company that provides payment solutions, has started offering end-to-end encryption (E2EE) for merchants to meet PCI standards requirements of the Card Associations.

BluePay said that, to comply with PCI standards, all merchants must ensure that the processing equipment and technology they are utilizing is PCI compliant as of July 1, 2010.

According to the BluePay, its E2EE solution provides tight security and data encryption that merchants need to achieve or increase compliance.

BluePay added that it also offers security features such as PCI compliant payment gateways, software and data storage facilities, to minimize merchants’ risk of liability and increase customers’ safety and confidence.

Kristen Gramigna, director of BluePay, said: “These PCI requirements are a huge step forward in reducing credit card fraud and increasing customers’ security. With E2EE, credit card numbers and data is encrypted from the point of sale to authorization and every point in between, not only keeping cardholder data safe, but saving merchants from hefty fines should a theft or breach occur.”