Blom Bank has launched MasterCard Giving Affinity credit card. The card will be offered either as a Gold MasterCard or Titanium MasterCard card, and will combine the benefits of a MasterCard credit card, with the ability to donate to the Lebanese Mining Action Center, a unit of the Lebanese Government, that is in charge of demining the Lebanese territory.

The Blom MasterCard Giving Affinity credit card gives cardholders with the convenience of a revolving line of credit. The card offers cardholders a rewards program that provides one or more Golden points with every purchase of $100 and above when using the card for purchases. The Blom MasterCard Giving credit card also provides cardholders the option to join the Blom Gifts Program.

Additionally, the Blom MasterCard Giving Affinity credit card also provides cardholders with a free ‘Info Sante’ card providing 24-hour professional medical assistance over the phone. The Blom MasterCard Giving Titanium credit card, which is more exclusive, offers a free International Discount (IAPA) card, which entitles the cardholder to special discounts at more than 19,000 hotels and car rental companies around the world.

Basel Eltell, vice president and regional manager for Levant at MasterCard Worldwide, said: “As the first card of its kind in the Middle East and Levant, we are delighted to collaborate with Blom Bank to launch a program that supports a worthy cause. Consumers in Lebanon can benefit from knowing that they are contributing to a noble cause while benefiting from a flexible payment solution, which also provides a host of benefits through its rewards program. We are confident that the card will be well-received in Lebanon.”

Elias Aractanji, head of retail banking at Blom Bank, said: “This MasterCard card marks a historic evolution for us, from using innovation to provide more value to our customers while supporting a worthy cause for society as a whole. Moreover, the card uses our platform to educate the market about issues that concern us all as Lebanese.”