Bling Nation, a US-based provider of mobile payment services, has appointed Matthew Murphy as general manager for the newly formed Pacific region.

Mr Murphy will lead Bling Nation’s outreach efforts to financial institutions and businesses. In his most recent position, he served as vice president of marketing for, an online textbook rental company where he directed all marketing and awareness efforts.

Prior to Chegg, Mr Murphy was the director of product management for, overseeing Ask Mobile, Ask News, Ask Kids, Ask Deals and new search opportunities for the company. He also held an executive position at, a green eLearning website, where he lead web initiatives as the vice president of product development.

Mr Murphy also served as a senior manager of advertising and media at brokerage firm E*Trade Financial.

Wences Casares, co-CEO of Bling Nation, said: “Consumers are rapidly embracing our mobile payments services, finding it incredibly convenient and secure to simply tap and pay for purchases at the point of sale. Matt’s solid experience in digital media and web-based technology will enable Bling Nation to innovate new channels to expand mobile payment services to customers and businesses across the country’s Pacific region.”