BB&T, a full-service financial institution, has appointed Ralph Borrello as its new wealth management sales and service director.

Borrello will join BB&T with over 20 years of financial services experience including top leadership positions with various wealth management firms.

His prior responsibilities range from serving as the managing executive of a national fiduciary services business to managing high performing wealth management sales and service teams regionally.

He has experience and expertise in promoting business capabilities, fostering partnerships, as well as developing and enhancing wealth- related products and services.

The wealth management division of BB&T serves clients through 24 regional teams throughout BB&T’s footprint. Services are delivered through a team-based model representing an array of capabilities including financial and estate planning, tax sensitive investment management, trust and philanthropic services, risk management as well as credit and baking services.

BB&T wealth management division manager David Fisher said that Ralph has extensive hands-on experience in recruiting and leading high-performing wealth management sales teams

"He has a deep understanding of our capabilities, how our team of professionals needs to work together to deliver a seamless integrated experience for clients, and most importantly he understands the needs of our high net worth clients," Fisher said.