Austria-based BAWAG PSK Bank has selected Teradata Relationship Manager solution from Teradata Corporation, to increase competitiveness by enhancing its marketing agility and customer service.

Teradata solution is expected to enable the bank automate their event-based marketing campaigns and integrate data about all customer contacts from e-mail, branch banking, contact centers, mail and the bank’s website.

Since 2007, BAWAG PSK Bank has relied on Teradata enterprise analytics and data warehousing technology to drive its effective marketing programs.

Kaspar Trachsel, head of customer relationship management at BAWAG PSK Bank, said: “The deployment of multi-channel capability and the resulting enterprise analytics is an essential step to allow us to better serve our valued customers and enhance our competitive differentiation.”

Hermann Wimmer, president for EMEA region at Teradata, said: “We are pleased that BAWAG PSK Bank is expanding its relationship by selecting the Teradata solution, with its ten-year leadership in multi-channel marketing. Teradata Relationship Manager was recently positioned in Gartner’s Leaders Quadrant as a proven portfolio used by global customers to drive business results.”