Bank of Ireland's Bristol & West subsidiary in the UK is to formally launch its new online mortgage offering, named Giraffe 'because it's head and shoulders above the rest', the bank says.
Giraffe was first trialed back in 2002 to offer best rate products to execution only customers. Following the successful trial, research showed that the typical Giraffe customer was financially sophisticated and comfortable dealing through a direct channel.
In addition, the research found that over a quarter of Giraffe customers lived in London, 70% were male and nearly all of them were remortgaging.
Further, the bank’s research shows that Giraffe customers clearly know what they want and are happy to go direct to a lender to get it. Added value benefits will include customer updates via SMS texting, to ensure clear lines of communication from start to completion.