Bank of America has claimed online banking dominance again this year with 15 million subscribers, more than one-third of the market in the US.
The bank insists that online banking is actually online financial retailing using the enthusiastic uptake among customers to sell its products and services. Sales of products through its website totaled 3.8 million in 2005, an increase of 69% from the year before.
More customers are signing up with us and buying products online because we’ve made security and simplicity our top priorities, said Sanjay Gupta, e-Commerce executive. But we’re not resting on our laurels. We’re always looking for enhancements and listening to our customers to make their online experiences even better.
Over the last year online banking has been improved with enhanced security, a live text chat service to help answer customer enquiries and more products available, the bank said.