Indian private sector bank Axis Bank has launched AxisDirect, an online trading platform, marking its foray into retail broking business.
AxisDirect is a product of Axis Securities and Sales, a 100% subsidiary of Axis Bank. The portal can be accessed at www.axisdirect.in.
According to the bank, AxisDirect will offer multiple options to the customers for trading in cash, derivatives, IPO segments through NSE and BSE.
The bank also said that the customers will also have the benefit of well-researched information about various corporate houses, access to independent third party research, stock research and analysis tools, and other features and functionalities.
Axis Bank partnered with Tata Consultancy Services (TCS) to develop this platform.
Axis Bank MD and CEO Shikha Sharma said a considerable amount of time has been invested in talking to customers, understanding the need gaps and what we can do to bridge those gaps. Axis Bank has tried to design and develop unique functionalities and make it easier for the customers to invest in markets using AxisDirect.
"We will continue investing in the platform to ensure delivery of superior services and provide customers a one-stop-shop solution for trading or investing," Sharma added.