AXA Distribution Services, a division of AXA Portfolio Services that is an individual savings account and personal equity plan manager and a distributor of financial products and services has launched its new wrap UK platform service Elevate.

Elevate, AXA Distribution Service’s initial proposition, will aim to meets advisers’ requirements. To achieve this, AXA Distribution Services is taking a phased and consultative approach to the launch and ongoing development of Elevate.

In December 2007 Elevate will launch to a select group of adviser development partners with a core range of products and functionality, enabling AXA Distribution Services to refine and enhance its services and business support before full launch to market in 2008. The proposition will then continue to evolve as the market develops.

Elevate will offer adviser’s both a composite and explicit pricing structure. This flexibility will appeal to advisers wishing to operate different advice models on one platform and also assist, where appropriate, in adviser business model transition.

Martin Jennings, marketing and distribution director of AXA Distribution Services, said: Client-centric focus is at the core of our investment in Elevate and we are investing significantly in value-added services. AXA Distribution Services will be a high-quality service provider at the forefront of change in the financial services market.