Associated Banc-Corp has established a new affiliate, Kellogg Asset Management, a federally registered investment advisory firm, to focus on the needs of institutional clients.

Based in Wisconsin, Kellogg Asset Management was formed to serve institutional clients in a broad range of industries, nationwide.

Kellogg Asset Management began managing institutional client accounts in early 2010 with the transfer of investment management responsibilities for institutional clients from Associated Trust, an affiliated banking institution with trust powers.

Associated Banc-Corp said that the management team is committed to following a disciplined, consistent process designed to maintain style integrity in the company’s large-cap growth equity, core fixed income, intermediate-term fixed income, and short-term fixed income funds.

Institutional clients may include corporations, endowments and foundations, financial intermediaries, insurance companies, municipalities, defined benefit pension funds, and defined contribution retirement plans.