Banca Antonventa, an Italian subsidiary of the Dutch investment bank ABN Amro, has revamped its image introducing a new logo and branding. The official launch will be hosted by ABN Amro with celebrations amid an extensive marketing and advertising campaign.
The Italian bank will now be branded as Antonventa, with its formal name as Banca Antonveneta Spa and carry the ABN Amro shield, claimed to symbolize reliability, tradition, security and protection.
In addition, the Italian firm will carry the Dutch financial institution’s global marketing tagline, ‘Making More Possible’, adopted by all of ABN Amro’s businesses since February 2005.
The re-branding of Antonveneta is a historical moment for ABN Amro and our staff and clients in Italy, marking the integration of our two banks and our commitment to growing in Italy as part of our mid-market strategy, said Rijkman Groenink, chairman of the managing board of ABN Amro. We have worked hard to ensure Antonveneta would join ABN Amro and the change in logo symbolizes this achievement.
The launch of the new branding is in line with ABN Amro’s endeavor to build on the local character of its subsidiaries while ensuring a unified branding across the Group.
The new branding is expected to be displayed in all Antonventa branches across Italy by the end of the next quarter.
In support of the new image, a marketing campaign will be launched involving coverage across all major television channels as well as 30 satellite channels, national and regional newspapers and billboard campaigns in central locations such as Milan, Rome and Padua.