American Express has launched First Collection, a new collection of premium partners and offers exclusively available to American Express Platinum Card and Centurion Card members through the Membership Rewards program.
<p>This is the first time that the Membership Rewards program has offered rewards and partners specifically for American Express Platinum and Centurion Card members.<br /><br />Exclusive from other Membership Rewards program offerings, First Collection offers a rich array of more than 50 luxurious rewards in four distinct categories – lifestyle, jewelry, watches and travel – from a group of 11 initial partners that includes Baccarat, Davidoff, Lamborghini, and Oberoi Hotels & Resorts. <br /><br />A new fashion category – and additional partners and rewards from Bergdorf Goodman, Neiman Marcus, Pebble Beach Resorts and Tiffany & Co – will be added shortly.<br /><br />Eligible cardholders can redeem their points for rewards ranging in value from as low as 20,500 points, to as high as 93,200,000. At the lower end of the rewards spectrum are a wine tasting glass set from Baccarat, or a Davidoff black leather cigar case, while at the upper end, rewards include an 18K white gold and diamond watch from Chopard, or a Mikimoto one-of-a-kind cultured pearl and sapphire necklace.</p>