UK financial services firm Alliance & Leicester has implemented marketing platform provider Alterian's operational marketing software, Organizer, to help streamline its campaign management processes.
The new web-based system supports existing workflows and gives Alliance & Leicester a framework to help make marketing processes even more efficient, enhance new recruit training, reduce time spent on mundane tasks and improve information sharing.
Alliance & Leicester wanted a software tool to help manage and support the entire marketing process, to improve visibility and status of all projects, promote best practice and reduce any duplication of work. Alterian Organizer provides planning, budgeting, automated workflow and approvals, electronic job bags, plus print and design management, to 125 users across the group’s branding, marketing communications, design, print, legal, compliance and operations departments.
It allows external suppliers to engage with the bank, such as design agencies submitting designs for approvals or printers being able to submit quotes. An integrated soft-proofing module speeds up the creative review and approval process across teams of internal users and Alliance & Leicester’s external marketing partners and agencies.
We run over 1,000 individual marketing projects every year and improving efficiency of the campaign process was a key driver behind selecting Organizer, explained Mike Lord, senior marcomms manager at Alliance & Leicester. By having one central repository of all activity, it also provides a clear overview enabling management to make faster, more informed decisions and also help meet Financial Services Authority regulations for reporting on marketing communications.