Abu Dhabi Islamic Bank (ADIB), an Islamic financial services group, has introduced an interactive mobile banking service through Etisalat's new Unstructured Supplementary Service Data (USSD) technology.
ADIB said that the service allows interactive communication between the bank and a customer using mobile phone. Unlike SMS banking, the USSD technology will enable customers to conduct real time transactions through mobile phones, and get information on banking services.
According to the ADIB, mobile banking allows customers to perform various banking functions including transfers between a customer’s accounts or third party ADIB accounts, monthly card payments and payments of bills for utilities such as ADDC, AADC, DEWA, SEWA and Etisalat.
Tirad Mahmoud, CEO of ADIB, said: “It is like having an ADIB branch on your mobile phone. Almost all transactions that they would do at a branch or ATM can be completed and verified by customers from their mobile phone.
“This service is part of our strategy to develop alternative distribution channels and to provide clients with innovative solutions that make banking easy. It is a true innovation that will provide customers with convenient access to 24/7 banking.”
Abdulla Hashim, senior vice president of business solutions at Etisalat, said: “Through USSD platform, ADIB can ensure higher customer engagement and satisfaction by offering a wide variety of value-added services in real time.”