EL Rothschild, a private investment company, has agreed to acquire a 70% interest in Weather Central, a provider of interactive weather graphics and data services for television, web, and mobile.
EL Rothschild said that Weather Central will continue to operate under CEO and founder, Terry Kelly, as well as current management.
Financial terms of the acquisition were not disclosed.
Founded in 1974, Weather Central is a global provider of professional on-air, online, print, mobile, and enterprise weather solutions and forecasting.
With 180 employees, including 70 meteorologists, Weather Central provides dynamic weather graphic systems, and proprietary forecast models.
Weather Central has more than 400 broadcast television clients in 21 countries worldwide.
EL Rothschild CEO Lynn Forester de Rothschild said at EL Rothschild, they will use their resources, business experience, and industry insights to build upon Weather Central’s current success, and to develop the company’s escalating international profile in markets like Latin America and India.
"We will also be focused on enhancing Weather Central’s position as a digital leader in the consumer space," Rothschild said.